Online simulation game — website, game engine and ad platform

A fully browser-based game had to be built — playable with no login and no credit card, launching instantly and friction-free.

The simulator had to be both entertaining and substantive: a system of regions, events, endings and decision mechanics that stays replayable.

The project also needed its own monetisation surface so advertisers and sponsors could reach the game's audience in a targeted way.

Website: a public landing page with a conversion-focused CTA, instant game launch and a separate arcade mini-game (Deal Jump!) surface.

Simulation engine: a region-based decision system with 12+ regions, 50+ dynamic events and 8 distinct endings, with in-game influence meters.

Game modes: the main simulator, a Dominance Configurator (advisor persona), the Golden Table (backroom simulator) and the Deal Jump! arcade mini-game.

Monetisation: an advertising and sponsorship surface at donroe-sim.com/advertise, with packages tuned to reach the audience.

Branding: a satirical, self-contained visual identity that clearly separates the fictional content from reality.

Technology: a React + TypeScript SPA with client-side state management, fast load times and a mobile-optimised experience.

A live, instantly playable satirical strategy game in the browser with multiple game modes and an event system.

A dedicated monetisation surface for advertisers and sponsors, reaching the game's audience in a targeted way.

A complete, replayable, mobile-optimised game experience delivered with its own branding and architecture.